3 Tips to Maximize Your CRM Investment

In today’s day and age, at the heart of every successful sales team lies a consolidated database which acts as the epicenter for all outbound interaction and relationship management. At its core, customer relationship management (CRM) is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers, so that no customer (or prospect) feels ignored; thus generating more leads, opportunities, deals, and ultimately revenue.

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Published January 4th, 2022