The Stackmatix Blog
The Stackmatix Blog
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Case Study: Advancing Analytics and Doubling Volume with Nursing.com
Our client Andrew Neal, Director of Marketing at Nursing.com, was referred to us at the beginning of the year as he was looking for an Analytics consultancy and heard Stackmatix was a trusted resource in the industry.
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Published June 2nd, 2021
When Does In-Housing Marketing Make Sense for a Startup?
Clients often ask, “when does in-housing marketing make sense for startups?” In this month’s blog post, we break down the economics of in-house marketing and when it can make sense for your business.
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Published May 14th, 2021
The 5 Levels of Measuring Marketing ROI (Part 2/2)
As discussed in part 1, there are different levels of sophistication when it comes to measuring the success of marketing campaigns and the complexity increases as you move from one level to the next. In part 2, we’re going to look into the details of how the tracking setup works at each level and what a proper setup looks like from a high-level.
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Published September 28, 2020