Case Study: 50% Decrease in Cost-Per-Qualified-Lead, 3x Increase in ROAS, & Launching 2 New Ad Platforms with Dacast


The CEO of the B2B online video platform company Dacast, Stephan Roulland, was skeptical of ad agencies, having been burned in the past. Dacast had a long history of running online ads on both Google and Facebook, and they weren’t sure whether these leads were qualified or were converting effectively to sales.

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Published August 27, 2020