Background

ManageXR is the VR and AR device management platform for deploying XR at scale. Their software is the core infrastructure that enables you to control every aspect of your XR device fleet. Distribute content, customize the user experience, and track device health and usage on the leading XR MDM. ManageXR empowers organizations across 3200+ cities and 90+ countries to train employees, teach students, treat patients, and realize the full potential of VR and AR technologies.

Challenge

In looking to accelerate their growth, ManageXR faces a challenge common to many startups: with a niche yet fast-growing market, how does one get in front of the right audience at the right time and in a scalable and efficient way, with limited resources?

The Stackmatix team stepped in with the goal of finding new customers through digital marketing. We looked to accomplish this by driving qualified free trial sign-ups on ManageXR's website, with the intention of ultimately growing their paying customer base.

Solution

ManageXR caters to a variety of clients looking for a platform to simplify the process of managing XR (VR and AR) devices. With the XR market rapidly growing, there is a broad range of interest in the industry, ranging from academic research to high-intent commercial searches.

With this in mind, our first task was to identify a way to reach qualified potential customers, as opposed to others interested in XR

Results

Our team's experience, consistent efforts, and ability to adapt and iterate rapidly based on initial data yielded quick results. Within the first 2 weeks of launching ads on Google, we successfully met ManageXR's monthly lead quota for paid advertising. A month into our engagement, cost per lead for paid search was reduced by 70%, 30% less than our initial target.

We are proud to continue to support ManageXR's growth efforts, and are excited to continue our partnership as we aim to hit even higher growth milestones.