Better Questions. Better Growth.
Practical thinking on paid media, search, sales, and the decisions that turn marketing into business outcomes.
Founder-Led Marketing: The Startup Founder'S Content Playbook
Founder-led marketing is when a founder is the content and personal-brand engine on LinkedIn, X, a newsletter, and podcasts - what to post, where, and when…
First Marketing Hire for Startups: Role and Timing
Your first marketing hire shapes how your startup finds customers. Learn when to hire, what role to pick, and whether an agency is the better first step.
Entrepreneur First: How the Talent-First Accelerator Works
How Entrepreneur First works: talent-first admission, cofounder matching, who it fits, how to prepare an application, and the GTM moves after.
AI Prompts for Marketing: 30+ Templates That Actually Work
AI prompts for marketing turn vague asks into repeatable assets. Get a prompt framework plus templates for copy, creative, and analysis that stay on-brand.
TikTok Smart+ Campaigns: Setup and Optimization Guide
TikTok Smart+ automates targeting, creative, and placements with AI. Learn how to set up Smart+ campaigns and the guardrails startups need to control spend.
Startup Slack Community: How to Build One That Converts
A startup Slack community can become your cheapest growth channel. Here is how to seed, moderate, and convert a community into customers without burning out.
Programmatic Advertising Agency for Startups: When to Hire One
A programmatic advertising agency for startups runs automated, data-driven display and video buys across the open web. Learn when it beats manual placement…
Product-Channel Fit: What It Is and How Startups Find It
Product-channel fit is the second of Brian Balfour's Four Fits: whether a channel's reach, conversion, and unit economics fit your product.
Meta Conversions API: Setup, Deduplication, and Match Quality
How the Meta Conversions API works: the four ways to send server-side events, pixel deduplication, event match quality, testing, and a startup rollout plan.
Marketing Retainer Packages: What Is Included by Tier
What is inside a marketing retainer package: deliverables, hours, reporting, tier differences, pricing models, and the questions to ask before signing.
Importing Google Ads to Microsoft: What to Adjust Before You Go Live
The Google Ads import tool makes launching on Microsoft Advertising feel effortless — until you check performance a week later and realize you've been burning b
Google Ads for Veterinarians: A Local PPC Playbook
A practical Google Ads playbook for veterinary clinics: capture new-pet, urgent-care, and service searches with Search ads, LSAs, and local targeting.
Technical SEO for Developer Tools: Docs, APIs, and Changelogs
Your developer tool’s success hinges on discovery. While a solid product is essential, organic search is often the primary channel through which developers…
Substack Ads: How the Ad Network Works for Brands (2026)
Substack ads let brands run sponsored placements in newsletters and across the Substack Network. Learn how the CPM ad network works, formats, costs, and setup.
Statistical Significance in a/B Testing: Read Results Right
Statistical significance tells you if an A/B test lift is real or noise. Learn p-values, confidence, sample size, and peeking.
Sales Tech Stack: How to Build the Right Tools for Your Team
A sales tech stack is the set of tools a revenue team uses to sell. Learn the core layers, how to choose tools, and how to avoid tool sprawl.
Reddit Ads Retargeting: Audiences, Setup, and Creative
Reddit ads retargeting explained: building pixel, customer list, and ad engagement audiences, structuring campaigns, and creative that warm Reddit users accept.
Pirate Metrics (AARRR): The 5-Stage Startup Growth Framework
Pirate metrics (AARRR) is the five-stage startup growth funnel: acquisition, activation, retention, referral, revenue. How to instrument and fix each stage.